Examples of cross cultural misunderstandings applicable to the tourism industry Bills Corners
Cultural misunderstanding SlideShare 1. Politeness in Other Cultures Cultural Misunderstanding 2. Which way of greeting are you more comfortable with? 3. Cultural misunderstanding Cultures differ in what they think politeness is People think that politeness equals good manners and good character People assume that othercultures are polite in the same way 4.
Cross-cultural differences in tourism Indonesian tourists
Cultural tourism Wikipedia. Cultural tourism is alive with dynamic growth, new activities, and rapid changes records number of tourists is travelling the globe attracted by an increased variety of team package. All the visitors and the activities they generates change local communities. They have an economic, social, cultural, environment, or ecological that cannot be ignored., It starts out well, or well-meaning at least. Chinese outbound tourism is the fastest and biggest growing sector in travel, as outbound tourists rose to 70.3 million in 2011, and are expected to.
1 Cross-Cultural Tourism Behaviour: Concepts and Analysis Yvette Reisinger, PhD and Lindsay W. Turner, PhD Glossary Achievement refers to the orientation by which people and objects are judged on the basis of their performance. need for cross-cultural training when discussing diversity in the industry. This textbook coverage blurs the distinction between diversity awareness and cross-cultural training. Current trends show that the traditional American melting pot seems to have changed: cultural groups don't melt anymore; they all seem to be claiming the right to their own
It starts out well, or well-meaning at least. Chinese outbound tourism is the fastest and biggest growing sector in travel, as outbound tourists rose to 70.3 million in 2011, and are expected to 24.11.2013 · “When you travel, remember that a foreign country is not designed to make you comfortable. It is designed to make its own people comfortable.” - Clifton Fadiman Picture credit: BlueStream Marketing What is a cross-cultural misunderstanding? Cross-cultural misunderstanding happens when people from different cultures communicate or interact with one another.
It starts out well, or well-meaning at least. Chinese outbound tourism is the fastest and biggest growing sector in travel, as outbound tourists rose to 70.3 million in 2011, and are expected to cultural tourism is used in place of the more accurate but less glamorous term tourists who visit cultural sites and attraction. Calling someone a cultural tourist, places the pursuit of the cultural tourism at the heart of the travel decision and destination choice, whereas the more benign term a tourist who visited an activity or a site that is
Baltic Cultural Tourism Policy Paper Short version Estonian, Latvian and Lithuanian National Commissions for UNESCO 2001-2003 The present Baltic Cultural Tourism Policy Paper was produced 1. Politeness in Other Cultures Cultural Misunderstanding 2. Which way of greeting are you more comfortable with? 3. Cultural misunderstanding Cultures differ in what they think politeness is People think that politeness equals good manners and good character People assume that othercultures are polite in the same way 4.
ANNALS OF TOURISM RESEARCH Vol. III, No. 4, March/April 1976 TOURISM AND CROSS CULTURAL COMMUNICATION Nancy H.Evans' Department of Anthropology University of California Riverside, California, USA ABSTRACT Evans, Nancy H., "Tourism and Cross Cultural Communication," Annals of Tourism Research, Vol. 16.12.2008В В· What are some examples of cultural misunderstandings? ? For example, some cultures reject a gift three times before finally accepting it while others consider such behavior offensive. Whether it be from your own experience or you know of, I'm open to answers.
08.08.2011 · Tourism is a very powerful industry for the developing world. A country's tourism industry can be one of the surest ways out of poverty. The UN World … Cultural tourism is alive with dynamic growth, new activities, and rapid changes records number of tourists is travelling the globe attracted by an increased variety of team package. All the visitors and the activities they generates change local communities. They have an economic, social, cultural, environment, or ecological that cannot be ignored.
Janos Csapo (April 20th 2012). The Role and Importance of Cultural Tourism in Modern Tourism Industry, Strategies for Tourism Industry - Micro and Macro Perspectives, Murat Kasimoglu and Handan Aydin, IntechOpen, DOI: 10.5772/38693. Available from: To provide City Council and the broader tourism industry with a practical plan of action for revitalizing the city's tourism industry over the 2003-2007 period. Priority Three: Enhancing Tourism Product referrs directly to cultural institutions, organizations, and special events. Published June 2003.
Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of … I think it relates to the evolution and degeneration of culture with influence of another culture. Cultures around the world are evolving continuously and that how it has always been. For example the Indian culture, has gone through Greek, Persian...
The Development of Cross-Cultural (Mis)Understanding Through Volunteer Tourism Article (PDF Available) in Journal of Sustainable Tourism 16(5):530-543 · September 2008 with 1,224 Reads Examining how communication is affected by this diversity. Introduction: Today’s workforce is truly mixture of different races, ages, genders, ethnic groups, religions and lifestyles (Mor-Barak, 2005). It is the job of the management of the organisation to fit together different pieces of mosaic in a harmonious, coordinated way and utilising the abilities and talents of
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful Examples of cross-cultural misunderstandings I'm interested in hearing about any misunderstandings you've had with Koreans owing to the language/cultural divide. Here's my example:
Toward an Understanding of Cross-Cultural Interaction
Avoiding cultural misunderstandings SIelearning. Avoiding cultural misunderstandings. Cross-cultural misunderstandings occur when people from one culture do not understand the actions and behaviour of people from another culture. Everyone has experienced that feeling of being socially or culturally 'off balance' at some stage. It happens when we enter unfamiliar cultural environments and find, Intercultural Communication within the Tourism Industry - Cultural Differences, Misunderstandings and how to reduce them - Corinna Vellnagel - Bachelor Thesis - Tourism - Miscellaneous - Publish your bachelor's or master's thesis, dissertation, term paper or essay.
Cultural Impacts Tourism Concern
The Role and Importance of Cultural Tourism in Modern. Intercultural Communication / Week 5 Cultural Misunderstandings and Empathy - Session 1 Lesson Plan/Related Activities 1 CULTURAL MISUNDERSTANDINGS AND EMPATHY – WEEK 5, SESSION 1 Aim: Foster cross-cultural understanding through raising awareness of differences between cultural norms. To do this trainees will examine a variety of cultural traditions and values then discuss and role-play https://en.wikipedia.org/wiki/Matrimonially cultural tourism products: a case study in the xi’an city 4 historic city has well developed such products, destination managers can get experience in producing them to meet tourists’ cultural needs and wants..
16.12.2008В В· What are some examples of cultural misunderstandings? ? For example, some cultures reject a gift three times before finally accepting it while others consider such behavior offensive. Whether it be from your own experience or you know of, I'm open to answers. Get help on гЂђ Cross Cultural Issues in Tourism and Hospitality Essay гЂ‘ on Graduateway Huge assortment of FREE essays & assignments The best writers!
Resolve cross-cultural misunderstandings Resolve cross-cultural misunderstandings Contents. Identify issues that might cause conflict If difficulties or misunderstandings occur, consider the impact of cultural differences Make an effort to sensitively resolve differences, taking cultural considerations into account These types of cultural tourists allow, in their turn, to identify the types of cultural tourism (Figure 1). Of course, the goal of tourism managers, no matter the type of ownership, should be to involve, by all means, not the 15% motivated cultural tourists, but the 85% of tourists – that are partially motivated, not motivated or for whom
25.05.2012 · That´s why I liked that you wrote about cross-cultural communication refered to bussiness issues. Altogh I have to say that I wished you would have digged a little deeper into the business content. I enjoyed to read your examples of misunderstanding in cross cultural communication. Intercultural Communication / Week 5 Cultural Misunderstandings and Empathy - Session 1 Lesson Plan/Related Activities 1 CULTURAL MISUNDERSTANDINGS AND EMPATHY – WEEK 5, SESSION 1 Aim: Foster cross-cultural understanding through raising awareness of differences between cultural norms. To do this trainees will examine a variety of cultural traditions and values then discuss and role-play
Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of … Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of …
Cultural Impacts As tourists, we are lucky to see and share experiences with people whose cultures, beliefs and world views differ from our own. New cultural experiences, including dress, food and festivities, are an essential ingredient of fulfilling travel for many of us. Cultural tourism is alive with dynamic growth, new activities, and rapid changes records number of tourists is travelling the globe attracted by an increased variety of team package. All the visitors and the activities they generates change local communities. They have an economic, social, cultural, environment, or ecological that cannot be ignored.
cultural tourism is used in place of the more accurate but less glamorous term tourists who visit cultural sites and attraction. Calling someone a cultural tourist, places the pursuit of the cultural tourism at the heart of the travel decision and destination choice, whereas the more benign term a tourist who visited an activity or a site that is These types of cultural tourists allow, in their turn, to identify the types of cultural tourism (Figure 1). Of course, the goal of tourism managers, no matter the type of ownership, should be to involve, by all means, not the 15% motivated cultural tourists, but the 85% of tourists – that are partially motivated, not motivated or for whom
need for cross-cultural training when discussing diversity in the industry. This textbook coverage blurs the distinction between diversity awareness and cross-cultural training. Current trends show that the traditional American melting pot seems to have changed: cultural groups don't melt anymore; they all seem to be claiming the right to their own To provide City Council and the broader tourism industry with a practical plan of action for revitalizing the city's tourism industry over the 2003-2007 period. Priority Three: Enhancing Tourism Product referrs directly to cultural institutions, organizations, and special events. Published June 2003.
Cultural Impacts As tourists, we are lucky to see and share experiences with people whose cultures, beliefs and world views differ from our own. New cultural experiences, including dress, food and festivities, are an essential ingredient of fulfilling travel for many of us. sensitivity and address cross-cultural misunderstandings. Application of the Unit This unit applies to all tourism, travel, hospitality and event sectors. All personnel at all levels use this skill in the workplace during the course of their daily activities. Licensing/Regulatory Information No licensing, legislative, regulatory or certification requirements apply to this unit at the time of
Cultural tourism, according to World Tourism Organization (WTO), is the visit of the interested tourists to culturally rich destinations and their visit consists of a range of activities such as visits to heritage buildings and sites, attending performances of the local artists, taking part in traditional festivities and pilgrimage of holy places. Abstract The article examines the matter of cultural tourism and sustainable development. Culture is a set of distinctive spiritual, material,. Article by Athanasios Vlitas. Heritage, Opinion, Athanasios Vlitas, Cultural Tourism, Sustainable development, travel, world heritage travel
The Importance of Cross-Cultural Training for Tourism Employees Cross-cultural training is not only useful for employees from different cultures and ethnicities to work together but it is also necessary for employees to learn how to handle certain situations that are raised by customers from diverse cultures, religions, and ethnicities. Cultural tourism is alive with dynamic growth, new activities, and rapid changes records number of tourists is travelling the globe attracted by an increased variety of team package. All the visitors and the activities they generates change local communities. They have an economic, social, cultural, environment, or ecological that cannot be ignored.
The Role and Importance of Cultural Tourism in Modern Touri sm Industry 203 According to HOFSTEDE (1997) the core of a culture is formed by the values (Figure 1.) which in terms of tourism will be the basics fo r the attraction of a given destinations well. The different levels of culture will be the rituals, the heroes and the symbols of the given The cross-cultural understanding in global industry may never be completely taken into consideration by hosts, however, further studies to identify potential problems and solutions, as well as an improvement in cross cultural communication for global tourism industry, should result in a better understanding and more enjoyable experiences for
training.gov.au SITXCOM002 - Show social and cultural
Cross Cultural Issues in Tourism and Hospitality Essay. The Role and Importance of Cultural Tourism in Modern Touri sm Industry 203 According to HOFSTEDE (1997) the core of a culture is formed by the values (Figure 1.) which in terms of tourism will be the basics fo r the attraction of a given destinations well. The different levels of culture will be the rituals, the heroes and the symbols of the given, This book provides in-depth insight into the concepts, definitions and measures of the essential cultural components that encourage tourism. Specifically, the book: illustrates the importance of cultural background to the tourist experience and how it is a major determinant of repeat visitation; provides an understanding of the cultural background of a destination that is vital when formulating....
5 Understanding the Behaviour of Cultural Tourists
Cultural Tourism Essay Example Free Essays Term Papers. 25.05.2012В В· ThatВґs why I liked that you wrote about cross-cultural communication refered to bussiness issues. Altogh I have to say that I wished you would have digged a little deeper into the business content. I enjoyed to read your examples of misunderstanding in cross cultural communication., Cultural tourism is alive with dynamic growth, new activities, and rapid changes records number of tourists is travelling the globe attracted by an increased variety of team package. All the visitors and the activities they generates change local communities. They have an economic, social, cultural, environment, or ecological that cannot be ignored..
Resolve cross-cultural misunderstandings Resolve cross-cultural misunderstandings Contents. Identify issues that might cause conflict If difficulties or misunderstandings occur, consider the impact of cultural differences Make an effort to sensitively resolve differences, taking cultural considerations into account ANNALS OF TOURISM RESEARCH Vol. III, No. 4, March/April 1976 TOURISM AND CROSS CULTURAL COMMUNICATION Nancy H.Evans' Department of Anthropology University of California Riverside, California, USA ABSTRACT Evans, Nancy H., "Tourism and Cross Cultural Communication," Annals of Tourism Research, Vol.
Cultural tourism is alive with dynamic growth, new activities, and rapid changes records number of tourists is travelling the globe attracted by an increased variety of team package. All the visitors and the activities they generates change local communities. They have an economic, social, cultural, environment, or ecological that cannot be ignored. Examples of cross-cultural misunderstandings I'm interested in hearing about any misunderstandings you've had with Koreans owing to the language/cultural divide. Here's my example:
It starts out well, or well-meaning at least. Chinese outbound tourism is the fastest and biggest growing sector in travel, as outbound tourists rose to 70.3 million in 2011, and are expected to When we travel (or have people over), it’s as if we’re asking to make a fool of ourselves. Don’t point, don’t give the thumbs up, don’t try to kiss people on the lips after …
To provide City Council and the broader tourism industry with a practical plan of action for revitalizing the city's tourism industry over the 2003-2007 period. Priority Three: Enhancing Tourism Product referrs directly to cultural institutions, organizations, and special events. Published June 2003. Examples of cross-cultural misunderstandings I'm interested in hearing about any misunderstandings you've had with Koreans owing to the language/cultural divide. Here's my example:
The Industry Environment: Cultural Diversity and Business Challenges 17 The Business Case for Managing Cultural Diversity 19 Stages of Diversity Management 32 Developing Your Own Business Case for Managing Cultural Diversity 34 Section 2: Cross Cultural Communication 36 Understanding Culture and Cultural Diversity in Australia 37 The 4 Basic Elements of Cross Cultural Communication 40 Avoiding cultural misunderstandings. Cross-cultural misunderstandings occur when people from one culture do not understand the actions and behaviour of people from another culture. Everyone has experienced that feeling of being socially or culturally 'off balance' at some stage. It happens when we enter unfamiliar cultural environments and find
It starts out well, or well-meaning at least. Chinese outbound tourism is the fastest and biggest growing sector in travel, as outbound tourists rose to 70.3 million in 2011, and are expected to I think it relates to the evolution and degeneration of culture with influence of another culture. Cultures around the world are evolving continuously and that how it has always been. For example the Indian culture, has gone through Greek, Persian...
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful Cross-Cultural Communication for the Tourism & Hospitality Industry is an invaluable resource for all those involved in the challenging task of meeting the service needs of people from a range of cultures and backgrounds.
Resolve cross-cultural misunderstandings Resolve cross-cultural misunderstandings Contents. Identify issues that might cause conflict If difficulties or misunderstandings occur, consider the impact of cultural differences Make an effort to sensitively resolve differences, taking cultural considerations into account Cross-cultural differences in tourism: Y Reisinger and L Turner The basic reason for 'halus' and 'selamat' is to keep a 'steady state' which relates to the correct manner of doing things and is characterized by being calm, self-restrained and maintaining personal relationships in a steady state. In the Australian culture no corresponding aspect of life seems to be related. In contrast, the
Cultural tourism, according to World Tourism Organization (WTO), is the visit of the interested tourists to culturally rich destinations and their visit consists of a range of activities such as visits to heritage buildings and sites, attending performances of the local artists, taking part in traditional festivities and pilgrimage of holy places. Cross-cultural differences in tourism: Y Reisinger and L Turner The basic reason for 'halus' and 'selamat' is to keep a 'steady state' which relates to the correct manner of doing things and is characterized by being calm, self-restrained and maintaining personal relationships in a steady state. In the Australian culture no corresponding aspect of life seems to be related. In contrast, the
cultural tourism products: a case study in the xi’an city 4 historic city has well developed such products, destination managers can get experience in producing them to meet tourists’ cultural needs and wants. 25.05.2012 · That´s why I liked that you wrote about cross-cultural communication refered to bussiness issues. Altogh I have to say that I wished you would have digged a little deeper into the business content. I enjoyed to read your examples of misunderstanding in cross cultural communication.
Cross-cultural behaviour in tourism concepts and analysis.. Intercultural Communication / Week 5 Cultural Misunderstandings and Empathy - Session 1 Lesson Plan/Related Activities 1 CULTURAL MISUNDERSTANDINGS AND EMPATHY – WEEK 5, SESSION 1 Aim: Foster cross-cultural understanding through raising awareness of differences between cultural norms. To do this trainees will examine a variety of cultural traditions and values then discuss and role-play, Intercultural Communication / Week 5 Cultural Misunderstandings and Empathy - Session 1 Lesson Plan/Related Activities 1 CULTURAL MISUNDERSTANDINGS AND EMPATHY – WEEK 5, SESSION 1 Aim: Foster cross-cultural understanding through raising awareness of differences between cultural norms. To do this trainees will examine a variety of cultural traditions and values then discuss and role-play.
Intercultural Communication within the Tourism Industry
Cross-cultural awareness in the hospitality industry. Intercultural Communication / Week 5 Cultural Misunderstandings and Empathy - Session 1 Lesson Plan/Related Activities 1 CULTURAL MISUNDERSTANDINGS AND EMPATHY – WEEK 5, SESSION 1 Aim: Foster cross-cultural understanding through raising awareness of differences between cultural norms. To do this trainees will examine a variety of cultural traditions and values then discuss and role-play, • Provides limited examples of cultural misunderstandings • Answer relates to industry 2 • Provides basic response on cultural misunderstandings 1 ; Sample answer: There are a range of strategies that can be considered for dealing with cross-cultural misunderstandings. Some of these are applicable to the whole workplace or tour operator.
5 Understanding the Behaviour of Cultural Tourists
Resolve cross-cultural misunderstandings Resolve cross. The Role and Importance of Cultural Tourism in Modern Touri sm Industry 203 According to HOFSTEDE (1997) the core of a culture is formed by the values (Figure 1.) which in terms of tourism will be the basics fo r the attraction of a given destinations well. The different levels of culture will be the rituals, the heroes and the symbols of the given https://en.wikipedia.org/wiki/Matrimonially Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of ….
sensitivity and address cross-cultural misunderstandings. Application of the Unit This unit applies to all tourism, travel, hospitality and event sectors. All personnel at all levels use this skill in the workplace during the course of their daily activities. Licensing/Regulatory Information No licensing, legislative, regulatory or certification requirements apply to this unit at the time of The Importance of Cross-Cultural Training for Tourism Employees Cross-cultural training is not only useful for employees from different cultures and ethnicities to work together but it is also necessary for employees to learn how to handle certain situations that are raised by customers from diverse cultures, religions, and ethnicities.
Resolve cross-cultural misunderstandings Resolve cross-cultural misunderstandings Contents. Identify issues that might cause conflict If difficulties or misunderstandings occur, consider the impact of cultural differences Make an effort to sensitively resolve differences, taking cultural considerations into account Not applicable. Application. This unit describes the performance outcomes, skills and knowledge required to be socially aware when serving customers and working with colleagues. It requires the ability to communicate with people from a range of social and cultural groups with respect and sensitivity, and to address cross-cultural misunderstandings should they arise. The unit applies to all
When we travel (or have people over), it’s as if we’re asking to make a fool of ourselves. Don’t point, don’t give the thumbs up, don’t try to kiss people on the lips after … sensitivity and address cross-cultural misunderstandings. Application of the Unit This unit applies to all tourism, travel, hospitality and event sectors. All personnel at all levels use this skill in the workplace during the course of their daily activities. Licensing/Regulatory Information No licensing, legislative, regulatory or certification requirements apply to this unit at the time of
cultural tourism is used in place of the more accurate but less glamorous term tourists who visit cultural sites and attraction. Calling someone a cultural tourist, places the pursuit of the cultural tourism at the heart of the travel decision and destination choice, whereas the more benign term a tourist who visited an activity or a site that is 25.05.2012В В· ThatВґs why I liked that you wrote about cross-cultural communication refered to bussiness issues. Altogh I have to say that I wished you would have digged a little deeper into the business content. I enjoyed to read your examples of misunderstanding in cross cultural communication.
1. Politeness in Other Cultures Cultural Misunderstanding 2. Which way of greeting are you more comfortable with? 3. Cultural misunderstanding Cultures differ in what they think politeness is People think that politeness equals good manners and good character People assume that othercultures are polite in the same way 4. Working across cultures requires a diverse skill set and a different approach from business in general. Regardless of which cultures are being bridged, certain strategies are crucial to international business success. Here are our top ten strategies for interacting with people from different cultures.
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful The Development of Cross-Cultural (Mis)Understanding Through Volunteer Tourism Article (PDF Available) in Journal of Sustainable Tourism 16(5):530-543 В· September 2008 with 1,224 Reads
cultural tourism products: a case study in the xi’an city 4 historic city has well developed such products, destination managers can get experience in producing them to meet tourists’ cultural needs and wants. I think it relates to the evolution and degeneration of culture with influence of another culture. Cultures around the world are evolving continuously and that how it has always been. For example the Indian culture, has gone through Greek, Persian...
cultural tourism is used in place of the more accurate but less glamorous term tourists who visit cultural sites and attraction. Calling someone a cultural tourist, places the pursuit of the cultural tourism at the heart of the travel decision and destination choice, whereas the more benign term a tourist who visited an activity or a site that is sensitivity and address cross-cultural misunderstandings. Application of the Unit This unit applies to all tourism, travel, hospitality and event sectors. All personnel at all levels use this skill in the workplace during the course of their daily activities. Licensing/Regulatory Information No licensing, legislative, regulatory or certification requirements apply to this unit at the time of
Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful Examples of cross-cultural misunderstandings I'm interested in hearing about any misunderstandings you've had with Koreans owing to the language/cultural divide. Here's my example:
Cultural tourism is the subset of tourism concerned with a traveler's engagement with a country or region's culture, specifically the lifestyle of the people in those geographical areas, the history of those people, their art, architecture, religion(s), and other elements that helped shape their way of … 1 Cross-Cultural Tourism Behaviour: Concepts and Analysis Yvette Reisinger, PhD and Lindsay W. Turner, PhD Glossary Achievement refers to the orientation by which people and objects are judged on the basis of their performance.
Cross-Cultural Communication for the Tourism & Hospitality Industry is an invaluable resource for all those involved in the challenging task of meeting the service needs of people from a range of cultures and backgrounds. The impact of Culture on Tourism Cultural tourism is one of the largest and fastest-growing global tourism markets. Culture and creative industries are increasingly being used to promote destinations and enhance their competitiveness and attractiveness. Many locations are now actively developing their tangible and intangible cultural assets as a means of developing comparative advantages in an
